More than 35% of consumers do not understand the nutritional labels of fresh products that you purchase

MADRID, (EUROPA PRESS) 35.7% of consumers stated they usually read the nutritional labels of fresh products that you purchase, but do not just understand their meaning, s&number;n the study conducted by the Observatorio Idea Sana Eroski in collaboration’n with the Foundation’n Diet Couánea, which alsoén, it follows that 19.7% of the buyers don’t read these tags of information’n food..

Marta Are’behind, head of Social Responsibility of Eroski, the study has put on the table "is an urgent issue that needs to be addressed" because it is "the first channel of information’re on the product" and although "in the &number;last studies concluded that consumers increasingly demand más information’n in the labels" this &number;the last survey shows that a high percentage "do not understand".

"Vendrá regulations from Brussels," and will haveá to adapt, explains Are’behind, after the point that the observatory that directs already está working with consumers to find out "qué type of information’re you need" and c’mo is exposed to make it understandable. The job, which is to present’ today in Madrid, also reveals that 82% of the respondents (700 families of Madrid and Castilla La Mancha), check "always or when you have any doubt", the ingredients of the products they purchase, compared to 17% who claimed never to check the components to ensure that está buying healthy foods. This fact influences the final result, that is to say, in the daily diet of the families, something that is determined especially by the planning’re purchasing and from the pull down menu;s daily. A 63.8% of the respondents do not plan meals and something más of the 21 percent jamás used a list to go to the market. In this sense, the director of the Foundation’n Diet Couánea, Joan Castells, said’ this lack of planning’n determine "háhabits of unhealthy consumption" and is detrimental to the economíto family, "optimizeá to plan properly" and determine what is needed and what is not before you make the purchase. Another of the data that highlights this fifth study observatory, is that the families espa&bath;rides the fresh product "to them enters the eyes", explained’ Castells, that is to say, that "although it is gaining ground food safety" as a criterion for opting for a product or other (18.9% considered the second aspect más important), the appearance of the quality of the product is, to 77.9% of the respondents, the question of whether’n más determinant. Also, it is found that the origin of the product is becoming más relevant. 5.3% of the respondents say that is the first thing to query when choosing a fresh food, and a 60.5 per cent purchase of seasonal products. This means, as explained’ Are’behind, "a better price, más quality by its frescuray local provenance, for which beá a product más sustainable because there has been less CO2 emissions in their transport". FRESH PRODUCTS. The results of the study show that in 7% of the respondents it is quite difícil to distinguish a fresh product of another that is not, and 37.3% admitted to having some difficulty. S&number;n the director of the observatory, the problem tends to arise with the products lácteos, given the proliferaci’n of yoghurts, for example, that do not need fríor for conservation’re. S’67.3% recognized it’ milk as a fresh product and 66.9% of its derivatives. However, "in the case espa&bath;ol, has a pretty clear cuáthem are the products fresh" tradition’re cooking and consumption. With respect to the háhabits of consumption, bread remains the star product of the daily purchase, (89% purchase all días), and in frequency adquisici’n you are still the fruit and the greens (11.4 purchase daily, and a 55,5% a few times per week); fish (9.3% purchase it daily and 65% two times a week) and meat, 8.7% acquires daily and 64.6% do so two times a week. SOME OF THE TRICKS. The observatorio Idea Sana Eroski has published alongside its report on háhabits of consumption of fresh products, a series of prompts to make a purchase right of the same, among which stands out the correct the use’n of products in the cart to avoid buying más of the less necessary. Así, s&number;n the study, the part más wide of the grocery cart, should be used to keep fruits, vegetables and grain "because it has to be the most aportaci’n diet", while in the small bathroom;to, will pután products lácteos and the meat. Both products dutyán be low in fat, s&number;n experts. In the base of the carriage, of space más limited, dispondrán food products with fat and high in az&number;car. This could beá contrasting by reading the nutritional label of the packaging of food, where there will beá to search for the higher content in fiber and vitamins, and the lowest percentage of saturated fat, trans fats, az&menu;cares simple, and sodium.

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